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Okay, I have to admit, I am not the best at being consistent on social media. But, I am trying and I am getting better. So I want to highlight a couple of things today to help you make social media easier in your business.
#1 - Social media intention
Get intentional. It is so easy to log in with the idea that you're going to post and then get distracted by the first picture you see and start scrolling. Before you know it. You've lost 30 minutes or more and you're trying to convince yourself it's research.
My tip is to time block, block a time to post and a time to scroll. So, if you want media time to just sit there and scroll away, book that time at the end of the workday. Don't do it during your workday. Set a time to post and be intentional with it.
#2 Use social media tools.
There are a lot of tools out there that can help you with your social media I use Later.com there are others like Hootsuite, and TweetDeck, things like that. Later.com has a free level and it helps you post to your Instagram, Facebook, Pinterest and your Twitter.
With Later, you can actually auto post to Instagram if you connect it to your Facebook page and I would certainly do that if you have the ability to. If you don't have a Facebook page, then you can have it so that later notifies you that your post is ready to be posted and then you can manually post it to Instagram. This only happens with Instagram the others all auto-post.
Both ways work having it auto-send is so much easier, and you don't risk missing it, which is something that I have done before now.
Try and upload multiple days worth of social media in one go if you can. Calendar block it and get all your social media for the month done in one hit or do one day every two weeks. I have tried this and it actually took me a day to do two weeks worth of social media across all the platforms so don’t underestimate the time it takes.
My best advice would be to block some dedicated time to get your social media posts done and scheduling them so that they can just go automatically and you don't have to worry about forgetting.
#4 Get third party help.
This could be a virtual assistant that posts for you or you could get a social media manager. If you are in a situation where you could do that. Something else you could use is a tool such as Social Curator. Social Curator is a monthly membership offering, and the doors have just closed.
It is created by a wonderful lady called Jasmine Star who used to be a wedding photographer now she helps brands with their social media. If you haven't heard of her, you'll find out more about her here, she is well worth a follow.
Social Curator is actually a set of curated images and captions that are delivered monthly to you. It gives you inspiration and if you're not a photographer, it gives you images that you can use for your social media. You can also use the images in lots of other places as well which is handy if you don't have a selection of stock images for yourself. It will make it easier and quicker to get your social media done.
If you don’t use something like Social Curator then I would suggest that you are going to need to take a day on top of your social media day to create images for your social media.
This week I have got a download to help you with your captions. And it goes a little bit deeper into getting consistent. you can download that here. And it will just help you with sparking some ideas on how to get consistent with your captions. It is important that you have captions. You may think nobody's listening to you. But there will be those people that start to pay attention once you've hooked them with your images. So you need to have something to say for them to actually engage with you.
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