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013 Free press with Julie Brown

press

How to gain FREE Press

Today we talk Free Press with Julie Brown.

Links & Resources


You can connect with Julie on her social channels below

Facebook

Twitter

LinkedIn

Website

Julie has kindly given my listeners a free V-book (like an E-book but contains Videos on how to become a PR magnet you can access it here>>> How to be a PR Magnet

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Julie Brown


Julie Brown is an accredited visibility and mindset coach, author and journalist. She helps passionate and ambitious business owners develop the strategies needed to increase their visibility, credibility, and achieve success. Julie has featured in many media outlets including Top Sante, The Guardian, Happiful magazine, Thrive Global and The Metro. 


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Why we need free press when we can do everything on social media & pay for Facebook ads?


You should never pay for publicity so press coverage is cheaper than Facebook ads. Social media isn't owned by you either so if Facebook disappeared tomorrow so would everything you've done on it. Even though magazines and newspapers get thrown out the prestige of appearing in the publication lasts forever. You should never put all your eggs in one basket either. 

You can talk all day on scoial media about how great you are but it doesn't mean much without proof, we can get social proof from our clients but appearing in a publication gives a higher level of authority and places you as an expert in your field.

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Three Steps to getting FREE Press


Step 1 - Twitter


Twitter is a hive of journalistic activity so if you haven't got an account set one up. You can find all the editors and journalists on twitter. Use the hashtag #journorequest and #calloutforpictures to find the low hanging fruit. Answer requests even if it doesn't fall into your niche if you have an opinion and you're are an expert in a particular area they may use it and if they use even a quote then you will have been featured in that publication. This will also help you further down the line if you want to pitch articles to these people they'll remember if you are active with them on twitter.


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free press


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Step 2 - Research


Before you pitch an idea to a publication, research. Find out who the editor is and what the publication is about, what style do they represent what features do they print. Research previous articles and the sections they have that you might be able to write for. Don't pitch a 'how to avoid hayfever from your wedding bouquet' to a magazine that only features wedding dresses. Make sure the story you want to pitch hasn't been done recently and if it was done in the last 12 months is there a different spin on it you could do to make if different. An editor will be able to tell if you know their publication and if it is obvious that you have done your research that will improve your chances because the editor will like that you've taken the time to get to know what they do and who they cater to. 


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Step 3 - The pitch


Number 1 point here is, do not send a press release! A consumer publication is not bothered by an award you have won or a store you have opened. They want features this is why research is so important pitch what you know they like to print. They want something that will help their audience. How-tos' work well for this, like 'how to keep your young bridesmaids under control all day' If you're a childcare provider that does wedding day child care this would be a perfect story for you to pitch.

Secondly, email the person you're reaching out to don't call. Check either in the magazine or online for who you should be sending your ideas too and any stipulations as to how and what they want you to include. Editors are too busy to take calls for story ideas so don't waste your time or theirs by trying.

Don't send the fully typed feature they just want an idea, an outline to start with. If you write a whole feature and they aren't interested then you have wasted your time. Include an outline of the feature what struggle it helps their readers with or how it inspires them or advises them and why it's important now.

Then give them a short bio on you, this is not your life story just a couple of sentences to tell them who you are what you do.


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The Follow up

Leave it a week before following up, send one followup email if you don't hear anything you can assume it's a no. This doesn't mean they don't like you and you should never pitch to them again it just means the story wasn't right for them at that time. If you've followed up and they haven't responded you can no send that idea to another publication. Amend anything that needs to be adjusted to suit their audience.

Top Tip ~ use a good subject line to get your email opened. start with feature idea: then hook them with your story so they want to open and read more.

Pitch your ideas early. Most press outlets work 3-4 months in advance and if it's the Christmas issue you need to pitch it in July as Christmas editions usually come out in November.


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Links & Resources

Julie has kindly given my listeners a free V-book (like an E-book but contains Videos on how to become a PR magnet you can access it here>>> How to be a PR Magnet

You can connect with Julie on her social channels below

Facebook

Twitter

LinkedIn

Website

press

About the author 

Donna Eade

Donna Is the Founder of the SPWV. She has spent over 10 years in the wedding industry 9 of those as a wedding photographer and then as a wedding planner.

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